Is your favourite influencer really a financial expert?
A viral trend has swept across Canadian screens: everyday people swapping traditional financial experts for advice from online personalities. The question is, can trust built in a sixty-second video shape the fate of a hard-earned paycheque? Across the country, Canadians—young adults, retirees, and everyone in between—are tuning in to TikTok and YouTube, seeking tips on […]
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